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Ambassador Delivers Coffee to Homes of Chinese Consumers
On 07th January, Ambassador James Kimonyo personally delivered packages of coffee to homes of Chinese consumers, and wished them a prosperous new year of the Tiger. The event was organized in partnership with Jingdong, Inc. (JD.COM), a Chinese e-commerce giant and member of the Fortune Global 500.
The event was organized as part of the continued promotional events of Made in Rwanda products in China.
Rwandan coffee continues to gain popularity among Chinese consumers owing to its specialty and heightened marketing measures. The popularity of the Rwandan coffee has been witnessed during various livestreaming events and exhibitions held in China in the past two years.
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