On 6th January, 2019, Rwanda Embassy in China together with Alibaba Group organized a coffee promotion event in Shanghai City. Through this event Shanghai, coffee consumers were able to learn about the specialty coffee beans from Rwanda and got to taste three brands, which are being promoted through the Electronic World Trade Platform project (eWTP) of which agreement was signed between the Government of Rwanda and Alibaba Group.

Speaking to the media, the Ambassador of Rwanda to China, His Excellency Charles Kayonga said that Rwandan coffee is receiving positive reviews from Chinese consumers; “Rwanda coffee is gaining popularity among Chinese consumers owing to hightened marketing measures. This will in turn motivate our farmers to increase production to satisfy the Chinese market,” the Ambassador said.

 He added that the eWTP Project will help Rwandan grassroot coffee farmers as it will speed up business while maximizing profits. Discussions to promote more Rwandan coffee brands through eWTP are ongoing and soon a delegation of Rwandan coffee sellers will go to China to discuss partnership with Chinese coffee buyers.

Meanwhile a delegation comprising representatives from different institutions of Rwanda has arrived in Hangzhou city in China to undergo a five-day training on e-commerce in line with agreed terms of eWTP between Rwanda and Alibaba.

 -ENDS-